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Illustrative example. The ad appears separately from the answer.
Google & Meta Partner Peak Awards 2025 Gold ECDM Awards 202516+ years in Digital Marketing · BCR2 Methodology
What is ChatGPT Ads?
A new way to be discovered, before people even open Google
ChatGPT Ads is OpenAI’s advertising platform. It displays clearly labelled sponsored cards below ChatGPT answers, matched to the topic of the conversation. When someone describes a need and asks for a recommendation, your brand can be an option.
You target more than keywords or interests. You reach purchase intent in real time, when people are ready to explore their options.
Anatomy of a ChatGPT Ad
What your ad looks like
1“Sponsored” label: clearly distinguished from the ChatGPT answer, helping build trust.
2Image & headline: your product or service, presented at the right moment.
3Short description: your unique advantage in one line.
4Destination link: a click that takes people straight to your website or online store.
Context
matched to the context and intent of the conversation
Aug ’26
official self-serve launch in Europe
CPC / CPM
billing options based on the campaign objective
High
purchase intent: active research, rather than scrolling
Why now?
The right time is before your competitors discover it
ChatGPT Ads creates a new touchpoint with people researching and comparing options. Testing early helps you learn which messages and offers resonate with your audience.
We start with clear goals and a controlled budget. We evaluate the costs and results of your own campaign before recommending a larger investment.
From the first idea to your first campaign, with a clear methodology
We follow the BCR2 methodology: understand your business, build a strategy and keep improving it based on data.
Research & analysis
We study your product, audience, competitors and the buying questions people ask ChatGPT.
Strategy & goals
We define your budget, KPIs and billing model (CPC/CPM) around what you want to achieve.
Creatives & messaging
We design sponsored cards with an image, headline and offer that encourage clicks.
Setup & launch
We set up your account and conversion tracking, then launch your first campaign.
Optimisation
We monitor daily, test creatives and targeting, and work to improve performance.
Reporting & strategy
Clear reports with real results and practical next steps.
Who it’s for
For businesses whose customers research before they buy
ChatGPT Ads is worth evaluating in sectors where customers compare options and seek recommendations. If you recognise your business below, it could be a good fit.
eShops & E-Commerce B2B & SaaS Professional services Education & training Premium products Health & wellness
Not sure?
We’ll give you an honest answer
In 30 minutes, we assess whether ChatGPT Ads makes sense for your sector today. If it is not right for your business, we’ll tell you and recommend a better approach.
ChatGPT Ads is OpenAI’s advertising platform. It displays clearly labelled sponsored cards below ChatGPT answers for users on the Free and Go plans. Ads are matched to the topic of the conversation, so your brand can appear when someone asks what to buy or requests a recommendation.
Can a Greek business advertise on ChatGPT? +
Yes. OpenAI opened self-serve access to ChatGPT Ads in Europe in August 2026, allowing Greek businesses to run campaigns. GIM Agency handles strategy, setup, creatives and campaign management from start to finish.
How much does advertising on ChatGPT cost? +
There is no fixed price. ChatGPT Ads uses an auction with cost-per-click (CPC) or cost-per-thousand-impressions (CPM) billing, and a minimum daily budget set by Ads Manager for each billing currency. The final cost depends on your sector, competition and creative quality. At GIM, we agree a realistic budget based on your goals.
Who sees the ads? +
Ads are shown to signed-in adult users on ChatGPT’s Free and Go plans. Plus, Pro, Business and Enterprise subscribers do not see ads. This is a large audience that uses ChatGPT every day for research and decisions.
How does it differ from Google Ads and Meta Ads? +
Google Ads uses keywords, while Meta Ads targets audiences based on interests. ChatGPT Ads uses the context of the conversation: you appear when someone describes a need and asks for a recommendation. Its suitability and performance are assessed for each business and campaign.
Do ads influence ChatGPT’s answers? +
No. According to OpenAI, ads do not influence ChatGPT’s answers. They are displayed separately and clearly labelled as sponsored, protecting user trust and supporting your brand’s credibility.
How quickly can I get started? +
After a free 30-minute consultation, we can prepare the strategy and first creatives within a few days, and launch your first campaign once your account is approved.
