Research
We understand the business model, market, competition and customer. We define the value proposition, goals and priorities.
Example indicators
Goals and baseline measurements · Priorities based on business needs
HOW GIM THINKS
Growth starts with the bigger picture.
Research, attraction, conversion and customer retention. A shared approach that connects marketing decisions to business goals.
THE BCR² FRAMEWORK
Understand before deciding
We target the right audience
We improve conversion into customers
We strengthen customer loyalty
Measure → learn → repeat
THE BCR² FRAMEWORK
Four areas. One connected strategy.
Research guides every decision. The three pillars work together and their results feed back into research.
Bring
We bring the right audience closer to your business through relevant messages and channels.
Example indicators
Relevant traffic · Acquisition costs and audience relevance
Convert
We improve the offer, customer experience and sales process to turn interest into customers.
Example indicators
Conversion rate · Lead quality and acquisition cost
Retain
We strengthen the relationship after the first purchase through meaningful communication, repeat purchases and referrals.
Example indicators
Repeat purchases · Customer value and retention
↶ Research gives every action direction. Results inform the next cycle.
RESEARCH × (BRING + CONVERT + RETAIN)
More than a funnel. A shared approach to growth.
BCR² underpins the way we work at GIM. It connects the market, the value proposition, customer acquisition and the relationship after the first purchase. Research guides all three areas and is revisited as new data emerges.
For example: when traffic is not translating into sales, we examine the quality of demand, the offer and the buying process before increasing the advertising budget.
BCR² IN ACTION
From methodology
to measurable results.
Two businesses, different challenges. See how research and connected actions led to specific results.
E-COMMERCE / FASHION
Must Men Fashion
From organic search to increased revenue.
Competitor research and technical improvements to e-shop categories, increasing visibility among users with purchase intent.
+217%non-branded organic traffic
+33%revenue growth
How BCR² was applied
The case describes market research, attracting potential customers, improving conversion rate and average order value, and loyalty initiatives. Commercial policy was discussed regularly with the client.
HOME & LIVING / LEAD GENERATION
Dreamy Kitchen
More enquiry forms with an unchanged budget.
Targeted campaigns and remarketing, informed by the journey from enquiry form to closed deal.
+315%enquiry forms from Facebook
+187.8%enquiry forms from Google
How BCR² was applied
Local brand awareness was combined with conversion and remarketing campaigns. Insight into how forms converted into deals, together with client collaboration, guided further optimisation.
START WITH YOUR BUSINESS CHALLENGE
Where does your business need attention?
Choose the situation that best describes your business.
A STARTING POINT TO EXPLORE
Research
We start with your business model, customers, market and available data. We set priorities before choosing actions.
A STARTING POINT TO EXPLORE
Bring
We explore who you want to reach, where they are and which messages matter to them. We focus on relevant demand and a compelling value proposition.
A STARTING POINT TO EXPLORE
Convert
We examine your value proposition, purchase journey and lead follow-up. We also check whether you are attracting the right audience.
A STARTING POINT TO EXPLORE
Retain
We examine the post-purchase experience, communication and opportunities for repeat purchases or referrals. The customer relationship continues after the first sale.
A starting point for discussion, not a diagnosis. Research remains the foundation.
FROM METHODOLOGY TO ACTION
BCR² provides the thinking. Holistic Marketing puts it into practice.
In Holistic Marketing, research and strategy guide the combination of channels, content, advertising and experience improvements. Consulting keeps these actions connected to the needs of the business.
- 01
Understand
The business, audience, market and available data.
- 02
Connect
Priorities, messages and actions around a shared goal.
- 03
Evaluate
Results and the next adjustments to the strategy.
GIM / BCR²
BCR², explained by the GIM team
Explore how research, attraction, conversion and retention connect. Video in Greek.
BCR² GROWTH QUIZ
What is the next growth priority for your business?
Answer 6 questions about your business, from strategy and acquisition to sales and customer retention. Your answers help prepare a free 30-minute consultation with the GIM team.