HOW GIM THINKS
Research, attraction, conversion and customer retention. A shared approach that connects marketing decisions to business goals.
Understand before deciding
We target the right audience
We improve conversion into customers
We strengthen customer loyalty
Measure → learn → repeat
RESEARCH × (BRING + CONVERT + RETAIN)
BCR² underpins the way we work at GIM. It connects the market, the value proposition, customer acquisition and the relationship after the first purchase. Research guides all three areas and is revisited as new data emerges.
For example: when traffic is not translating into sales, we examine the quality of demand, the offer and the buying process before increasing the advertising budget.
BCR² IN ACTION
Two businesses, different challenges. See how research and connected actions led to specific results.
Competitor research and technical improvements to e-shop categories, increasing visibility among users with purchase intent.
The case describes market research, attracting potential customers, improving conversion rate and average order value, and loyalty initiatives. Commercial policy was discussed regularly with the client.
Targeted campaigns and remarketing, informed by the journey from enquiry form to closed deal.
Local brand awareness was combined with conversion and remarketing campaigns. Insight into how forms converted into deals, together with client collaboration, guided further optimisation.
We study your business model, market, competitors and customers. We connect your value proposition and positioning with your goals, capabilities and available data.
We attract people who have a reason to be interested in your offer. We choose audiences, messages and channels based on the market and your business goals.
We improve the offer, the experience and the sales process. We identify what holds back decisions so that traffic and interest can turn into customers.
We strengthen the relationship after the first purchase. We connect communication with opportunities for repeat purchases, upgrades and referrals, based on customer needs.
FROM METHODOLOGY TO ACTION
In Holistic Marketing, research and strategy guide the combination of channels, content, advertising and experience improvements. Consulting keeps these actions connected to the needs of the business.
The business, audience, market and available data.
Priorities, messages and actions around a shared goal.
Results and the next adjustments to the strategy.
GIM / BCR²
Explore how research, attraction, conversion and retention connect. Video in Greek.
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