Acquire More Customers Without Increasing Ad Spend Thanks to CRO

If your site has high traffic but conversions are lagging, the problem is a low Conversion Rate.

The Conversion Rate is the percentage of visitors who become (potential) customers. Unfortunately, low conversion rates due to poor website design are very common. However, there is a specific way to improve your site and make it more effective without requiring a complete redesign.

The scientific method to improve your site for a measurable increase in customer conversion is called CRO (Conversion Rate Optimization).

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What Do You Gain with CRO?
  • Increase your sales without needing to spend money on more advertising
  • Convert more site visitors into Customers
  • Provide a better user experience, strengthen your Brand, and increase Loyalty
  • Strategically scale your business’s profitable marketing activities
  • Unlock new advertising channels that your previous Cost per Acquisition (CPA) did not allow
  • Boost your website’s performance!

01
The Details Make The Difference

Let Us Share a Secret

Did you know that you can acquire more customers without needing to increase your traffic?

All we need to do is increase the percentage of visitors who are convinced to become customers. This percentage is called the Conversion Rate, and the method is called Conversion Rate Optimization!

02
Scientific Approach
CRO is based on a scientific method of analysis, experimentation, and evaluation of results.

However, beyond Science and Statistics, optimizing the performance of an existing site requires knowledge, experience, and imagination.

The beauty of CRO is that a complete site redesign is not required. The purpose of CRO is to increase overall performance, usually through targeted changes. Every hypothesis made by the CRO Expert is first tested using the Split Testing technique to verify if and how much it helps. Nothing is left to chance.

CRO is mainly suitable for Direct Response sites, i.e., Sites where the result is immediately measurable, such as E-shops, SaaS, Bookings, or lead generation form submissions.

With CRO, we can increase your Return on Marketing Investment and plug the “leaks” in your site’s funnel.

03
Benefits
  • Increase your sales without needing to purchase additional traffic through advertising
  • Optimize for any goal, such as Registrations, Bookings, or Online Purchases.
  • Engage your customers with your product/service so they stay longer on your website
  • Discover how users interact with your site, what confuses them, and what drives them away
  • Provide a superior experience for your visitors
04
How Do We Achieve This?

GIM’s CRO Experts have over 10 years of experience in User Experience, Copywriting, SEO, Speed Optimization, and other fields that contribute to a high Conversion Rate.

We have applied CRO to our own site as well as for numerous Clients.

We use industry-leading tools such as Visual Website Optimizer (VWO), Optimizely, and Nelio.

Thanks to these tools, we can perform split tests. What does this mean?

With split testing, we conduct a scientific experiment. We create an improved version of your webpage and direct half of the visitors to the new version (Version B). We send the remaining visitors to the original version (Version A) and measure performance to see which version wins.

But we don’t stop there…

We perform deep analysis via Google Analytics, conduct Expert Audits and Usability Testing, and utilize Heat Maps and Surveys.

DC security

The company DC security has been active since 1996 in the security sector, providing high-quality products & services.

Our Results
+147
%
Organic Traffic (in 6 months)
+100
%
Conversions
100
1
Keyword ranking "alarm installation"
54
2
Keyword ranking "house alarms"
BBclub

BBclub is a popular e-shop offering nutrition products, fitness equipment, and bodybuilding equipment. It approached GIM for greater and higher-quality promotion of its products online.

Our Results
+200
%
Increase in Organic Traffic
+42.08
%
Conversion Increase
+18.8
%
Traffic from Facebook to the e-shop
+130
%
Traffic from Google Ads to the e-shop
Why Our Clients Choose Us?
We are not the only full-stack Digital Marketing Agency in Greece, but...
  • We deliver exceptionally high returns on your advertising investment
  • We are the Right Solution based on scientific methodology
  • We manage over 1 million euros in ad spend annually
  • Over 10 years of experience
  • We combine expertise in Google Ads, Web Development & SEO to maximize performance
  • We have an in-house graphic design department
  • We don’t just talk the talk… See real Case Studies with measurable results
  • We are not just “Experts.” We are your new Strategic Partner in your business’s Digital Marketing.
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How to Immediately Increase Your Site's Performance with CRO

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