Conversion Rate Optimization

More customers with CRO. Without a bigger advertising budget.

Turn more visitors into customers. We analyze their behavior, identify obstacles and test improvements that can be measured.

GIM AGENCY STRATEGY · CREATIVITY · PERFORMANCE

Conversion Rate OptimizationGIM / DIGITAL MARKETING

01 / Conversion Rate Optimization

What Do You Gain with CRO?

If your site has high traffic but conversions are lagging, the problem is a low Conversion Rate.

The Conversion Rate is the percentage of visitors who become (potential) customers. Unfortunately, low conversion rates due to poor website design are very common. However, there is a specific way to improve your site and make it more effective without requiring a complete redesign.

The scientific method to improve your site for a measurable increase in customer conversion is called CRO (Conversion Rate Optimization).

  • Increase your sales without needing to spend money on more advertising
  • Convert more site visitors into Customers
  • Provide a better user experience, strengthen your Brand, and increase Loyalty
  • Strategically scale your business’s profitable marketing activities
  • Unlock new advertising channels that your previous Cost per Acquisition (CPA) did not allow
  • Boost your website’s performance!

02 / Conversion Rate Optimization

The Details Make The Difference

Let Us Share a Secret

Did you know that you can acquire more customers without needing to increase your traffic?

All we need to do is increase the percentage of visitors who are convinced to become customers. This percentage is called the Conversion Rate, and the method is called Conversion Rate Optimization!

03 / Conversion Rate Optimization

Scientific Approach

CRO is based on a scientific method of analysis, experimentation, and evaluation of results.

However, beyond Science and Statistics, optimizing the performance of an existing site requires knowledge, experience, and imagination.

The beauty of CRO is that a complete site redesign is not required. The purpose of CRO is to increase overall performance, usually through targeted changes. Every hypothesis made by the CRO Expert is first tested using the Split Testing technique to verify if and how much it helps. Nothing is left to chance.

CRO is mainly suitable for Direct Response sites, i.e., Sites where the result is immediately measurable, such as E-shops, SaaS, Bookings, or lead generation form submissions.

With CRO, we can increase your Return on Marketing Investment and plug the “leaks” in your site’s funnel.

04 / Conversion Rate Optimization

Benefits

  • Increase your sales without needing to purchase additional traffic through advertising
  • Optimize for any goal, such as Registrations, Bookings, or Online Purchases.
  • Engage your customers with your product/service so they stay longer on your website
  • Discover how users interact with your site, what confuses them, and what drives them away
  • Provide a superior experience for your visitors

05 / Conversion Rate Optimization

How Do We Achieve This?

GIM’s CRO Experts have over 10 years of experience in User Experience, Copywriting, SEO, Speed Optimization, and other fields that contribute to a high Conversion Rate.

We have applied CRO to our own site as well as for numerous Clients.

We use industry-leading tools such as Visual Website Optimizer (VWO), Optimizely, and Nelio.

Thanks to these tools, we can perform split tests. What does this mean?

With split testing, we conduct a scientific experiment. We create an improved version of your webpage and direct half of the visitors to the new version (Version B). We send the remaining visitors to the original version (Version A) and measure performance to see which version wins.

But we don’t stop there…

We perform deep analysis via Google Analytics, conduct Expert Audits and Usability Testing, and utilize Heat Maps and Surveys.

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Why Our Clients Choose Us?

We are not the only full-stack Digital Marketing Agency in Greece, but...

  • We deliver exceptionally high returns on your advertising investment
  • We are the Right Solution based on scientific methodology
  • We manage over 1 million euros in ad spend annually
  • Over 10 years of experience
  • We combine expertise in Google Ads, Web Development & SEO to maximize performance
  • We have an in-house graphic design department
  • We don’t just talk the talk… See real Case Studies with measurable results
  • We are not just “Experts.” We are your new Strategic Partner in your business’s Digital Marketing.

FREE EBOOK

How to Immediately Increase Your Site's Performance with CRO

Get the e-Book now completely free and discover :

  • Why is your Site's performance low?
  • What is Conversion Rate and how can it be improved?
  • What are the best practices for a successful Landing Page?
  • How can you evaluate your Site/Eshop on key points?
  • What is the correct way to evaluate a potential change to your Site?
  • How can your Site's advertising become much more profitable?

In practice

From strategy to results

DC security

The company DC security has been active since 1996 in the security sector, providing high-quality products & services.

  • +147 % Organic Traffic (in 6 months)
  • +100 % Conversions
  • 100 → 1 Keyword ranking "alarm installation"
  • 54 → 2 Keyword ranking "house alarms"
Explore the case study ↗

BBclub

BBclub is a popular e-shop offering nutrition products, fitness equipment, and bodybuilding equipment. It approached GIM for greater and higher-quality promotion of its products online.

  • +200 % Increase in Organic Traffic
  • +42.08 % Conversion Increase
  • +18.8 % Traffic from Facebook to the e-shop
  • +130 % Traffic from Google Ads to the e-shop
Explore the case study ↗

What our clients say about working with us

Giannis KousiarisOwner / Curtainmakers

GIM Agency prepared a very detailed and effective audit for our site. We gathered a lot of information and are making changes that will help improve the customer journey on our site. It was also very helpful that we listened to and observed 4 customers who navigated our site and left their comments on their browsing experience. At GIM, we were treated with professionalism and they were punctual with delivery times. They were also very detailed and informative in the answers they provided to our questions during the meeting after receiving the audit. We highly recommend them!

Dimitris PsychasOwner / Brands In A Box

Consulting with Charles was truly a revelation for us. He helped us find the path we wanted to follow in business and discover our own identity and audience. I believe it is the first essential step an entrepreneur should take before anything else. I highly recommend it. Charles, we are truly grateful.

Maria TsiouniOwner / Nutriclub

I reached out to GIM for help with understanding our marketing tactics a few months ago expecting to receive guidance on where to put what information on google searches. When I first spoke to Karolos, I felt very comfortable speaking to him and I felt he was really listening to the story of our business and where it is we are trying to go with it. I also realized just how much I didn't understand about where we were falling short.In the following weeks with Karolos' professional consulting and guidance, we have been able to improve our presence on line and are in the process of continuing to improve further.We are now on a much better track to making our business more successful. We really appreciate the help of the GIM agency and would recommend them to others absolutely.

Matia BrizmanOwner / Bomasense

After many failed collaborations with unreliable partners in digital marketing, we collaborated with GIM and for the first time in 15 years, we found professional partners with excellent knowledge of the subject and immediate response to every problem, resulting in increased sales and smooth operation of our e-shop. Thank you!

Garo TsakalianOwner / Tsakalian Shoes

The best after-sales service ever! The speed of response? The reliability? What can I say? Well done! You are the best!

Katerina PapadopoulouOwner / Extreme Tools

Excellent team, great work, knowledgeable in their field. Very satisfied with the SEO they provide us, and we have a new collaboration in Adwords. Well done, keep it up.

Gerasimos ArgyrosOwner / ECHO DECO

This is the third website I've launched for my work. The first 2 were done by dear friends, based on the specifications I set and that's it. GIM is the only company that has scrutinized every letter on every page of the site from start to finish. The process took quite a while, we had multiple discussions and revisions upon revisions, and the advice from both Karlos and his associates played a significant role in the final result, which I am proud of and grateful for. Because I researched a lot before deciding, and without ANY exaggeration, it was what we call value for money. The product I purchased was clearly described in the agreement, with every detail, and the word that describes GIM is "professionalism."

Kostas SakellariouOwner / ManualPhysioTherapy

We have been collaborating with GIM Greek Internet Marketing for almost 5 years with absolute success. I still remember the first communication I had with Karolos, who presented me with our collaboration plan through SEO management. The collaboration proceeded exactly according to the agreed cost and timeline, and soon the first results came to our company with a significant increase in site traffic and the phone calls we received. Throughout our collaboration, Karolos has always been by our side, both in the construction and upgrade of our site and in providing advice on any digital marketing issue. If you are looking for a reliable partner in this field, GIM should be your first choice!

Stathis AloukosOwner / Mecha

I collaborated with GIM for an SEO evaluation of my website. The audit was truly in-depth, and the points of attention – keyword suggestions – were all clear and accurate. During the session we had to evaluate the findings and improvement suggestions, the technicians were EXTREMELY INFORMATIVE and very enthusiastic. It is evident that they love their work, possess in-depth knowledge, and are genuinely eager to help, unlike a company you forget after payment. The after-sales support was excellent! Regarding the results, I implemented the changes they suggested, and already after 2 months, 5 important keywords are ranking on the first page. Furthermore, many keywords have moved up to the 2nd-3rd page, and there is a generally stable upward trend in Rankings, all for quality keywords. Extremely satisfied, I recommend them wholeheartedly, and I will certainly collaborate with them in the near future for even more specialized SEO services and with their advertising department. If Google had more stars, I would give them all!

Aris ApostolidisOwner / Repeat Online Fitness

GIM was recommended to me by a friend. Initially, I was quite skeptical about the reliability and nature of their work. I admit that many times I thought that yet another company promises results for easy profit. I decided to try and proceed step by step with caution because I was already disappointed and deceived by another company in the past. My opinion began to change cautiously after our first meeting. Organization, knowledge, confidence in their work, and explanation of the processes we would follow. The main element that gradually made me reconsider was that the same GIM executives led me to the simplest solution (and of course more economical) to proceed step by step towards the desired result. Today, after 3 years of successful collaboration, with absolutely correct and well-structured results, whatever they propose, I will simply give the "ok" to proceed.

George Emmanuel KolympadisOwner / Sport Solutions

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Conversion Rate Optimization / GIM

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