Skip to content WEBSITE & E-COMMERCE AUDIT
Find what is holding your website back. And what to improve first. Get an independent view of your website or online store, with clear findings and priorities for your next steps.
✓ Expert evaluation✓ Written findings✓ A discussion of prioritiesGIM / AUDIT ILLUSTRATIVE EXAMPLE
Website audit / priority overview
From insight to action. Website CRO SEO
CRO / CHECKOUT What we identify
The next step is unclear. In this example, the main button competes with secondary choices.
↗ What we suggest A clearer call to action and fewer distractions at checkout.
To be prioritised01 / 03
Illustration only. Not a real client audit.
01 / SOUND FAMILIAR?
Something is not working. But what? Without understanding the cause, it is difficult to decide where to invest your time and budget.
↗ You have visitors, but few sales or enquiries.↗ Organic traffic is low or declining.↗ The mobile experience makes things difficult.↗ You have made changes without clear improvement.↗ You are planning a redesign and need an informed starting point.↗ You need an independent assessment of the work done so far.02 / WHAT YOU RECEIVE
A clear picture. A concrete next step. Findings become useful when you understand what they mean for your business.
01 Written findings The weaknesses we identify, with an explanation of their significance.
02 Improvement recommendations Specific directions for the areas covered by your audit.
03 A discussion of priorities We explain the findings together and put the next steps in order.
The scope of the evaluation depends on the audit type and the needs of your business.
YOUR AUDIT REPORT ↗
What is happening. Why it matters. What comes next. 01 Findings Where the obstacles are
↗ 02 Interpretation How they affect the experience
↗ 03 Recommendations Which improvements to consider
↗ 03 / WHICH AUDIT DO YOU NEED?
We start with your challenge. You do not need to know which audit to choose. We work that out during the first discussion.
01 ↗
Website Audit “I need an overall picture of my website.”
Understand the main obstacles to a useful, effective website experience.
What we examine First impressions & value proposition Desktop and mobile navigation & experience Technical issues and an overview of traffic What it helps you decide Which fundamental improvements your website needs.
I want a Website Audit↗ 02 ↗
CRO Audit “I have visitors. I need more conversions.”
Understand what makes the journey from visitor to customer difficult.
What we examine Landing pages, copywriting & sales funnels Traffic quality and user behaviour Abandonment points and improvement opportunities What it helps you decide Which parts of the customer journey need attention.
I want a CRO Audit↗ 03 ↗
SEO Audit “I want to understand what limits my organic visibility.”
Assess technical and content weaknesses in your website’s search presence.
What we examine Technical health and indexability Content quality and structure Links and overall organic presence What it helps you decide Where to focus your next SEO efforts.
I want an SEO Audit↗ Need a more focused assessment? We also examine specific areas of your digital presence.
Website Speed Audit What is slowing your website down? + Identify loading bottlenecks, assess their impact and understand how to improve website speed.
Google Ads Audit How is your advertising budget being used? + An evaluation of campaign structure, targeting, keywords, bidding strategies and landing pages.
Social Media Audit How effective is your presence? + An assessment of organic content, audience engagement and social media advertising.
Email Marketing Audit Where are the opportunities in your list? + An evaluation of newsletters, segmentation, personalisation and email automations, with specific recommendations.
Better decisions for your website. 01 / Clarity Understand what needs attention and why.
02 / Focus Set priorities before making more changes.
03 / Resource allocation Direct time and budget towards evidence-based needs.
04 / Shared direction Discuss concrete findings with your team and partners.
An audit identifies opportunities. Better performance requires implementing and evaluating changes.
04 / HOW WE WORK
From the first conversation to clear priorities. 01 Understand your business We discuss your history, goals and challenges, then recommend an appropriate scope.
02 Gather and analyse You complete a questionnaire and we gather the information needed for the agreed audit.
03 Deliver and explain We present the written findings, answer your questions and discuss priorities.
Karolos Tsiligkirian Founder & Lead Auditor, GIM Agency 05 / THE PEOPLE BEHIND YOUR AUDIT
Experience that turns into practical guidance. Karolos Tsiligkirian, GIM’s founder and lead auditor, combines technical knowledge with experience in SEO, user experience, copywriting and CRO.
We evaluate your website in the context of your business. We connect tool findings with the customer journey and explain what deserves your attention.
GIM since 2009 Google Partner FROM AN SEO AUDIT CLIENT
«The audit was truly in-depth, and the points of attention – keyword suggestions – were all clear and accurate.» Aris Apostolidis Owner / Repeat Online Fitness Read more client reviews ↗ Get to know our approach Related videos from GIM (in Greek)
Related video 1 Related video 2 Related video 3 Τι είναι το CRO και που ωφελεί στο Marketing; Ο πελάτης δεν αγοράζει; Δες τι φταίει στο site σου! FAQ
Before we take the next step. How do I know which audit I need?+ During our first discussion, we look at your goals, history and website challenges. We then recommend an appropriate audit type and scope.
What determines cost and delivery time?+ The audit type, website size and complexity, and depth of analysis. The project proposal defines the deliverables, cost and timeline for your specific engagement.
How does it differ from an automated check?+ Tools identify useful technical information. Expert evaluation adds interpretation in your business context, an assessment of the user experience and a discussion of priorities.
Does the audit include implementing changes?+ The audit covers evaluation, written findings and recommendations. Whether and how changes will be implemented needs to be defined in the agreed scope of the engagement.
What do you need from us?+ Information about your business, goals and previous activities, along with the data or access required for the specific audit. We identify these requirements at the beginning of the engagement.
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