WEBSITE & E-COMMERCE AUDIT

Find what is holding your website back. And what to improve first.

Get an independent view of your website or online store, with clear findings and priorities for your next steps.

  • Expert evaluation
  • Written findings
  • A discussion of priorities
GIM / AUDITILLUSTRATIVE EXAMPLE

Website audit / priority overview

From insight to action.

CRO / CHECKOUT

What we identify

The next step is unclear.

In this example, the main button competes with secondary choices.

What we suggest

A clearer call to action and fewer distractions at checkout.

To be prioritised01 / 03

Illustration only. Not a real client audit.

Supporting businesses since 2009:
1,000+ companies.

Certifications & awards

  • Google Partner
  • Meta Business Partner
  • e-volution Awards 2025
  • Peak Awards 2025 — Gold
  • ECDM Expo Digital Agencies Awards 2025 — Silver

01 / SOUND FAMILIAR?

Something is not working. But what?

Without understanding the cause, it is difficult to decide where to invest your time and budget.

  • You have visitors, but few sales or enquiries.
  • Organic traffic is low or declining.
  • The mobile experience makes things difficult.
  • You have made changes without clear improvement.
  • You are planning a redesign and need an informed starting point.
  • You need an independent assessment of the work done so far.

02 / WHAT YOU RECEIVE

A clear picture. A concrete next step.

Findings become useful when you understand what they mean for your business.

  1. 01

    Written findings

    The weaknesses we identify, with an explanation of their significance.

  2. 02

    Improvement recommendations

    Specific directions for the areas covered by your audit.

  3. 03

    A discussion of priorities

    We explain the findings together and put the next steps in order.

The scope of the evaluation depends on the audit type and the needs of your business.

YOUR AUDIT REPORT

What is happening. Why it matters. What comes next.

01
Findings

Where the obstacles are

02
Interpretation

How they affect the experience

03
Recommendations

Which improvements to consider

With people who explain the data.

03 / WHICH AUDIT DO YOU NEED?

We start with your challenge.

You do not need to know which audit to choose. We work that out during the first discussion.

01

Website Audit

“I need an overall picture of my website.”

Understand the main obstacles to a useful, effective website experience.

What we examine

  • First impressions & value proposition
  • Desktop and mobile navigation & experience
  • Technical issues and an overview of traffic

What it helps you decide

Which fundamental improvements your website needs.

I want a Website Audit
02

CRO Audit

“I have visitors. I need more conversions.”

Understand what makes the journey from visitor to customer difficult.

What we examine

  • Landing pages, copywriting & sales funnels
  • Traffic quality and user behaviour
  • Abandonment points and improvement opportunities

What it helps you decide

Which parts of the customer journey need attention.

I want a CRO Audit
03

SEO Audit

“I want to understand what limits my organic visibility.”

Assess technical and content weaknesses in your website’s search presence.

What we examine

  • Technical health and indexability
  • Content quality and structure
  • Links and overall organic presence

What it helps you decide

Where to focus your next SEO efforts.

I want an SEO Audit

Need a more focused assessment?

We also examine specific areas of your digital presence.

Website Speed AuditWhat is slowing your website down?

Identify loading bottlenecks, assess their impact and understand how to improve website speed.

Google Ads AuditHow is your advertising budget being used?

An evaluation of campaign structure, targeting, keywords, bidding strategies and landing pages.

Social Media AuditHow effective is your presence?

An assessment of organic content, audience engagement and social media advertising.

Email Marketing AuditWhere are the opportunities in your list?

An evaluation of newsletters, segmentation, personalisation and email automations, with specific recommendations.

Better decisions for your website.

01 /

Clarity

Understand what needs attention and why.

02 /

Focus

Set priorities before making more changes.

03 /

Resource allocation

Direct time and budget towards evidence-based needs.

04 /

Shared direction

Discuss concrete findings with your team and partners.

An audit identifies opportunities. Better performance requires implementing and evaluating changes.

04 / HOW WE WORK

From the first conversation to clear priorities.

  1. 01

    Understand your business

    We discuss your history, goals and challenges, then recommend an appropriate scope.

  2. 02

    Gather and analyse

    You complete a questionnaire and we gather the information needed for the agreed audit.

  3. 03

    Deliver and explain

    We present the written findings, answer your questions and discuss priorities.

Karolos Tsiligkirian
Karolos TsiligkirianFounder & Lead Auditor, GIM Agency

05 / THE PEOPLE BEHIND YOUR AUDIT

Experience that turns into practical guidance.

Karolos Tsiligkirian, GIM’s founder and lead auditor, combines technical knowledge with experience in SEO, user experience, copywriting and CRO.

We evaluate your website in the context of your business. We connect tool findings with the customer journey and explain what deserves your attention.

  • GIM since 2009
  • Google Partner

FROM AN SEO AUDIT CLIENT

«The audit was truly in-depth, and the points of attention – keyword suggestions – were all clear and accurate.»
Aris ApostolidisOwner / Repeat Online FitnessRead more client reviews ↗

Get to know our approach

Related videos from GIM (in Greek)

FAQ

Before we take the next step.

How do I know which audit I need?

During our first discussion, we look at your goals, history and website challenges. We then recommend an appropriate audit type and scope.

What determines cost and delivery time?

The audit type, website size and complexity, and depth of analysis. The project proposal defines the deliverables, cost and timeline for your specific engagement.

How does it differ from an automated check?

Tools identify useful technical information. Expert evaluation adds interpretation in your business context, an assessment of the user experience and a discussion of priorities.

Does the audit include implementing changes?

The audit covers evaluation, written findings and recommendations. Whether and how changes will be implemented needs to be defined in the agreed scope of the engagement.

What do you need from us?

Information about your business, goals and previous activities, along with the data or access required for the specific audit. We identify these requirements at the beginning of the engagement.

LET’S TALK ABOUT YOUR WEBSITE

Let’s find out
what your website needs.

Tell us what concerns you about your website or e-shop. We will discuss which audit fits your needs and what the GIM team can review.

  • Where you need help and what you have already tried
  • Which audit fits your goals
  • What the review includes and what happens next
Prefer to talk directly?211 715 3031

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