New channel · Now available in Greece

Put your brand in ChatGPT with sponsored ads

Millions of people now ask ChatGPT what to buy. ChatGPT Ads puts your brand right there, at the moment of decision. GIM helps you get started early.

  • First-mover advantage: get in before the channel becomes crowded
  • A high-intent audience actively researching what to buy
  • Strategy, creatives & campaign management from an award-winning team
Book a free 30-minute consultation Call us
Trusted by 1,000+ businesses since 2009
Sponsored by you
A click = a potential customer

Illustrative example. The ad appears separately from the answer.

Google & Meta Partner Peak Awards 2025 Gold ECDM Awards 2025 16+ years in Digital Marketing · BCR2 Methodology
What is ChatGPT Ads?

A new way to be discovered, before people even open Google

ChatGPT Ads is OpenAI’s advertising platform. It displays clearly labelled sponsored cards below ChatGPT answers, matched to the topic of the conversation. When someone describes a need and asks for a recommendation, your brand can be an option.

You target more than keywords or interests. You reach purchase intent in real time, when people are ready to explore their options.

Anatomy of a ChatGPT Ad

What your ad looks like

  • 1“Sponsored” label: clearly distinguished from the ChatGPT answer, helping build trust.
  • 2Image & headline: your product or service, presented at the right moment.
  • 3Short description: your unique advantage in one line.
  • 4Destination link: a click that takes people straight to your website or online store.
Context
matched to the context and intent of the conversation
Aug ’26
official self-serve launch in Europe
CPC / CPM
billing options based on the campaign objective
High
purchase intent: active research, rather than scrolling
Why now?

The right time is before your competitors discover it

ChatGPT Ads creates a new touchpoint with people researching and comparing options. Testing early helps you learn which messages and offers resonate with your audience.

We start with clear goals and a controlled budget. We evaluate the costs and results of your own campaign before recommending a larger investment.

Help me get started early
Google & Meta Ads today
Established channels with different objectives, audiences and targeting models.
vs
ChatGPT Ads today
A new channel to reach people as they explore and compare options.
Traditional targeting
Keywords, audiences and intent signals that vary by platform.
vs
Contextual AI targeting
A relevant message based on the context of the conversation.
Waiting until later
Evaluating the channel later, without data from my own tests.
vs
Starting now with GIM
Testing with a clear plan and learning what works for my business.
What you gain

A new channel. A relevant audience. Measurable results.

Be there at the moment of decision

People are describing their needs and asking for recommendations. Your ad presents a solution with a message relevant to that specific need.

Request a plan

First-mover advantage

Start early, test your messaging and gather data about your audience. Costs and performance are evaluated through your own campaigns.

Targeting based on context

Ads are matched to the topic of the conversation, reaching people already looking for what you offer.

Measurable ROI

Track clicks and conversions through the Conversions API to connect your spend with real outcomes.

Clear & trustworthy

Ads are clearly labelled and separate from the answer, placing your brand in a transparent environment.

Strengthen your marketing mix

Connect ChatGPT Ads with Google, Meta, SEO and GEO as part of a holistic funnel and a coordinated strategy.

Find out if ChatGPT Ads is right for your business

A free 30-minute consultation. No obligation, with clear recommendations you can use whether or not we work together.

Book your consultation
How we work

From the first idea to your first campaign, with a clear methodology

We follow the BCR2 methodology: understand your business, build a strategy and keep improving it based on data.

Research & analysis

We study your product, audience, competitors and the buying questions people ask ChatGPT.

Strategy & goals

We define your budget, KPIs and billing model (CPC/CPM) around what you want to achieve.

Creatives & messaging

We design sponsored cards with an image, headline and offer that encourage clicks.

Setup & launch

We set up your account and conversion tracking, then launch your first campaign.

Optimisation

We monitor daily, test creatives and targeting, and work to improve performance.

Reporting & strategy

Clear reports with real results and practical next steps.

Who it’s for

For businesses whose customers research before they buy

ChatGPT Ads is worth evaluating in sectors where customers compare options and seek recommendations. If you recognise your business below, it could be a good fit.

eShops & E-Commerce B2B & SaaS Professional services Education & training Premium products Health & wellness
Not sure?

We’ll give you an honest answer

In 30 minutes, we assess whether ChatGPT Ads makes sense for your sector today. If it is not right for your business, we’ll tell you and recommend a better approach.

Request an assessment
Why GIM?

A strategic partner who understands both Marketing and Business

16+ years & 1,000+ businesses

Experience in E-Commerce & Lead Generation, in Greece and internationally, since 2009.

An award-winning team of Experts

Recognised expertise: Peak Awards 2025 Gold & ECDM Awards 2025.

BCR2 Methodology

A structured approach that combines Marketing with Business know-how in a coordinated plan.

A holistic approach

We connect ChatGPT Ads with Google, Meta, SEO & GEO in one coordinated growth strategy.

Free 30-minute consultation

Get your brand started on ChatGPT

Complete the form and a GIM Expert will contact you. No obligation, just clear direction for your next step.

  • An assessment of whether ChatGPT Ads fits your sector
  • A strategy proposal & estimated budget
  • Creative & targeting ideas tailored to your business
  • Answers to your questions, from real people
Prefer to speak now? 211 715 3031

Request a free ChatGPT Ads strategy consultation

We reply within 1 business day. Fields marked * are required.

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Frequently asked questions

What you need to know about ChatGPT Ads

What is ChatGPT Ads?
ChatGPT Ads is OpenAI’s advertising platform. It displays clearly labelled sponsored cards below ChatGPT answers for users on the Free and Go plans. Ads are matched to the topic of the conversation, so your brand can appear when someone asks what to buy or requests a recommendation.
Can a Greek business advertise on ChatGPT?
Yes. OpenAI opened self-serve access to ChatGPT Ads in Europe in August 2026, allowing Greek businesses to run campaigns. GIM Agency handles strategy, setup, creatives and campaign management from start to finish.
How much does advertising on ChatGPT cost?
There is no fixed price. ChatGPT Ads uses an auction with cost-per-click (CPC) or cost-per-thousand-impressions (CPM) billing, and a minimum daily budget set by Ads Manager for each billing currency. The final cost depends on your sector, competition and creative quality. At GIM, we agree a realistic budget based on your goals.
Who sees the ads?
Ads are shown to signed-in adult users on ChatGPT’s Free and Go plans. Plus, Pro, Business and Enterprise subscribers do not see ads. This is a large audience that uses ChatGPT every day for research and decisions.
How does it differ from Google Ads and Meta Ads?
Google Ads uses keywords, while Meta Ads targets audiences based on interests. ChatGPT Ads uses the context of the conversation: you appear when someone describes a need and asks for a recommendation. Its suitability and performance are assessed for each business and campaign.
Do ads influence ChatGPT’s answers?
No. According to OpenAI, ads do not influence ChatGPT’s answers. They are displayed separately and clearly labelled as sponsored, protecting user trust and supporting your brand’s credibility.
How quickly can I get started?
After a free 30-minute consultation, we can prepare the strategy and first creatives within a few days, and launch your first campaign once your account is approved.

Platform information: Ads Manager availability · campaign objectives and budget. Reviewed: 15/09/2026.

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