Google & Meta Ads
Campaigns we set up, manage and optimise.
Holistic Marketing
The marketing that once worked
is no longer enough.
You want more from your marketing: better returns, clear direction and a partner who sees the bigger picture.
GIM brings strategy, digital marketing and ongoing advice together, with a team that puts the plan into action.
For established e-commerce and service businesses.
Supporting businesses since 2009:
1,000+ companies.
Fantasy Shop
Rainbow Waters
Moutakis
goLearn
Pizza Fan
Dioptra
pet4u
KollisesCertifications & awards
PERFORMANCE AND PARTNERSHIP
You expect more from your marketing.And from your agency.
You are investing in marketing, but your ROI has fallen. You expect explanations, ideas and guidance on the next step. Yet you often feel that you are the one who has to ask the questions and push for changes.
Meanwhile, AI and new marketing opportunities keep evolving. You wonder what is worth using and whether your business is falling behind. You want a partner who understands your business and works with you to find ways forward.
A second mind by your side.A team that puts the plan into action.
That is what Holistic Marketing brings together: strategic guidance, ideas tailored to your business and implementation by our team. With performance tracking, continuous improvement and a shared goal of better ROI.
WHAT WE TAKE ON
Your marketing services.
One shared plan.
The GIM team runs the marketing mix your business needs, with a shared goal and ongoing improvement.
SEO
Organic visibility in the searches your customers make.
Social & Content
Consistent content that gives people reasons to choose you.
CRO
Improvements to the journey from interest to purchase.
Email & Automations
Ongoing communication with leads and customers.
Analytics & Reporting
Performance measurement to guide the next steps.
ALONGSIDE IMPLEMENTATION
Your proposal defines the service mix and deliverables, based on your needs.
OUR WORK IN PRACTICE
Partnerships that
delivered results.
↗Fantasy Shop
+80.5%
e-commerce revenue
Google and Meta Ads, using the customer database and campaigns by product category.
May to October 2024 vs the same period in 2023
View the case study
↗Rainbow Waters
+237.83%
conversion rate
Content, newsletters and advertising, working towards a shared sales growth goal.
Case study 2023
View the case study
↗Moutakis
+44.48%
total revenue
Campaign restructuring and a combination of Google, Meta and email marketing.
Case study 2023
View the case studyPublished results from specific partnerships. Full periods and comparison details are available in the case studies.
THE VALUE OF PARTNERSHIP
A team that sees
the bigger picture
with you.
Work with people who know your brand, coordinate the activity and discuss the next step with you.
- One point of contact. Your account manager coordinates the specialists and their work.
- A second mind. Monthly consulting and business coaching to work through decisions and obstacles.
- Support as you grow. Measurement, improvements and access to specialist partners.
Meet the GIM team ↗INCLUDED IN YOUR PACKAGE
The team starts
with a shared direction.
7
Growth Strategy
workshops1 session per week · online
workshops1 session per week · online
We work together on your business. The decisions become the strategy for the services we deliver.
What we work on together
01Positioning & Brand Voice
We define your ideal customer, differentiation, tone of voice and key brand messages.
02Website Restructure Plan
We work on the structure and navigation, a homepage wireframe and copy, landing page recommendations and SEO. Your own partner handles design and development.
03Content Plan
We plan social media, video and blog topics based on your audience and search research.
04Campaigns, Funnels, AI & Automations
We develop the framework for Google and Meta Ads, follow-up email communication and opportunities to use AI.
05Thought Leadership & next steps
We explore partnerships, podcasts, conferences and other opportunities to showcase your expertise. We bring these decisions into the growth plan.
These 5 topic areas are covered across the 7 workshops.
THE BCR² METHODOLOGY
Every service
has a role.
They all work together.
From how people find you, to why they choose you and what brings them back. Research connects the whole journey.
Explore the methodologyRESEARCH Research at every step
YOUR BUSINESS AT THE CENTREBCR2
Your services,
working in one direction.
BringThe right audience
ConvertFrom interest to action
RetainCustomers who return
Strategy+Implementation+Consulting
Organisation, knowledge, confidence in their work and an explanation of the processes we would follow.
Georgios Emm. KolympadisOwner · Sport Solutions
Translated excerpt from a published GIM client review.
MORE FROM OUR TEAMWould you rather hear from us?4 videos about our approach and working together. Videos in Greek.
What does Holistic Marketing include?
An integrated package: strategy, implementation of the agreed marketing mix, and ongoing measurement and optimisation. The partnership also includes 7 online Growth Strategy workshops, an account manager, monthly consulting and business coaching. Your proposal defines the specific services and deliverables.
Who carries out the work?
GIM specialists deliver the agreed services, such as Ads, SEO, content and email marketing. Your account manager coordinates the work. If you have an internal team or external partners, we agree roles and how we will work together from the start.
How do the 7 workshops fit into the package?
The 7 Growth Strategy workshops take place online, with 1 session per week. We work on positioning, your website plan, content, campaigns, funnels and growth opportunities. This shared strategy guides the work we implement together.
What do you need from me and my team?
You share your goals, data and business knowledge, participate in the workshops, and provide approvals and feedback. GIM organises and delivers the agreed scope.
How is the cost of the partnership determined?
It depends on your needs, channels and the services we will take on. The proposal defines the scope and deliverables so you can assess the investment against your goals.
How will I know we are making progress?
We start with your current position and agree what to measure. Progress depends on your starting point and the services we deliver. Reports and discussions focus on performance and the next improvements.
Is it right for my business?
Holistic Marketing is for established e-commerce and service businesses that need coordinated marketing with strategy, implementation and ongoing support. In our first conversation, we discuss your needs and the scope our team can take on.
Is a new website included?
The Website Restructure Plan includes structure and navigation recommendations, a homepage wireframe and copy, and direction for landing pages and SEO. Your own partner handles design and development.
LET'S TALK ABOUT WORKING TOGETHER
Let's bring your
marketing together.
Tell us where you want to go. We will discuss your needs and what the GIM team can take on.
- What you have tried and where you need help
- Which services your business needs
- What the GIM team can take on
Tell us about your business.
Leave your details so we can get in touch.