Case Study

Alumin SmartlineTOP Results in the industry

Comparison Period: February 2026 – March 2026 vs. February 2025 – March 2025

Driving Conversions with Video-Driven Google Ads Strategy & Demand Gen Campaigns

INTRODUCTION

Alumin Smartline

Alumin Smart Line specializes in aluminum window and door systems and modern architectural solutions, offering high-quality products that combine aesthetics, durability, and energy efficiency. With a strong focus on innovation and customer service, the company is a rapidly growing presence in the construction and renovation sector.

THE CHALLENGE

The challenge

The aluminum systems market is highly competitive and characterized by a long consumer decision-making process. There is a heightened need to build trust before a user decides to reach out or request a quote.

Key challenges included:

Increasing high-quality leads through Google Ads.
Reducing the Cost Per Acquisition (CPA) in a demanding search environment.
Leveraging new ad placements and formats for broader audience reach.
Optimizing budget reallocation so that increased investment translated into better results.

Our Goals:

Increase conversions by 40%
Reduce CPA by 10%
Boost website traffic and high-quality clicks

THE SOLUTION

The method

Our strategy centered on utilizing a video-first approach and developing campaigns across the entire Google ecosystem. The goal was to increase brand awareness, stimulate interest, and drive highly efficient conversions.

Performance Max Optimization & Video Enhancement

The existing Performance Max campaign was significantly enhanced with the addition of professional video assets, specifically designed to effectively cover all available placements within the Google ecosystem. This approach improved visibility, strengthened brand presence, and boosted conversions by fully leveraging the platform’s automation capabilities.

Demand Gen Campaigns

We launched a new Demand Gen campaign using dynamic video creatives across premium placements like YouTube, Discover, and Gmail. This allowed us to reach a broader audience across all stages of the marketing funnel, driving brand consideration and generating new conversion volume.

Notably, the Demand Gen campaign accounted for 23% of total conversions, proving its significant impact on the overall performance mix.

THE RESULTS

The result

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Google Ads Performance

+117.72% increase in conversions
-29.98% reduction in CPA (Cost Per Acquisition)
+380.68% increase in clicks

Demand Gen Contribution

23% of total conversions originated from Demand Gen campaigns

Conclusion

This project highlighted the power of combining compelling video content with Demand Gen campaigns in a modern Google Ads strategy. Utilizing professional video assets across all placements, alongside the launch of targeted Demand Gen campaigns, significantly amplified brand reach, stimulated new interest, and drove a substantial increase in conversions at a lower cost.

Through strategic budget increases, efficient investment allocation, and continuous optimization, Alumin Smart Line exceeded its initial growth goals and significantly strengthened its digital lead generation engine.