GolearnTOP Results in the industry
- leads overall
- 12%
- leads for our flagship program
- 3x
- CPA on assets with end-to-end lead tracking
- -15%
- Top Impression Share
- 45%
INTRODUCTION
Golearn
THE CHALLENGE
The challenge
GoLearn chose GIM to strengthen its online presence, scale the generation of high-quality leads, increase registrations and revenue cost-efficiently, and consolidate its position as Greece’s leading provider of online credit-bearing seminars. To achieve this, we utilized Google Ads, Meta Ads, and Social Media services.
THE SOLUTION
The method
The strategy involved creating a multi-level lead generation structure featuring 80+ campaigns across 18 different programs, each with distinct funnels and close rates.
The approach was multi-channel, incorporating:
TV and programmatic ads.
Collaborations with mega-influencers acting as brand ambassadors for a flagship program.
TikTok creators to generate buzz.
Dynamic Search & Display ads and Meta Ads targeting both cold and remarketing audiences.
End-to-end lead tracking improved efficiency, while the content strategy supported brand awareness and scalability.
THE RESULTS
The result
✔️ 12% overall increase in leads
✔️ 3x increase in leads for the flagship program
✔️ 15% reduction in CPA on assets with end-to-end lead tracking
✔️ 10% reduction in advertising spend in terms of ROI
✔️ 70% increase in web traffic from Google and 12% from Meta
✔️ +45% Absolute Top Impression Share with a simultaneous 18% reduction in conversion loss from impression share
THE RESULTS
We succeeded
- leads overall
- 12%
- leads for our flagship program
- 3x
- CPA on assets with end-to-end lead tracking
- -15%
- Top Impression Share
- 45%
LET'S TALK
Would you like a consultation appointment?
- What you have tried and where you face challenges
- Which services your business needs
- What the GIM team can take on