Ledokosmos:
TOP results
in its sector.
Stronger brand awareness & sales growth through an omnichannel strategy.
June 2026 compared with the same period in 2025
Ledokosmos.gr.
A reference point for lighting.
Ledokosmos.gr is a reference point in the Greek lighting market — from LED strips and home lighting to decorative, outdoor and smart lighting — serving both consumers and industry professionals.
The challenge.
More awareness, more sales.
AwarenessStrengthen brand awareness in a competitive sector to grow overall traffic and the pool of potential customers.
Precise targetingMove from a generic approach to more precise targeting by product category and audience.
Budget that drives salesUse a larger advertising budget to deliver real sales growth, rather than traffic alone.
OmnichannelIntegrate new communication channels (video and marketing automation) into the overall strategy for a more complete omnichannel presence.
The method.
Three pillars, one plan.
From December 2025 onwards, Ledokosmos's communication strategy was redesigned around three core pillars, aiming to maximise performance across every channel.
Meta Ads
On Meta, the budget increased significantly and video creative was introduced. Campaigns targeted product categories and audiences more precisely (Interests, Advantage+, Awareness, Engagement). This combination strengthened both brand awareness and the effectiveness of sales campaigns.
Google Ads
On Google Ads, the strategy used Shopping and Performance Max campaigns by product category (LED strips, home lighting, wall and solar lights, top categories), allocating budget to the highest-performing segments.
Klaviyo
In June 2026, automated Klaviyo flows were introduced to the strategy for the first time (Welcome Series, Abandoned Checkout, Browse Abandonment, Post Purchase), supporting retention and customer lifetime value through personalised, behaviour-based communication.
The results.
June 2026 versus June 2025.
increase in total business sales in June 2026 compared with June 2025.
Meta Ads
+329%increase in Purchases Conversion ValueGoogle Ads
+37%increase in Conversion ValueKlaviyo
+411%increase in revenue from Klaviyo flows
Omnichannel.
Data-driven.
The combined strategy — increased budget, more precise targeting, video creative and Klaviyo automation — delivered a substantial rise in both awareness and sales for Ledokosmos, demonstrating the value of an omnichannel, data-driven approach.