Mecha EngineeringTOP Results in the industry
It undertakes design, supervision, and construction projects for real estate both in Greece and abroad. Its construction activities include building facilities, new construction, and the renovation of residences and commercial stores.
- for the keywords 'home construction' and 'construction company' (previous year: it didn't even rank in the top 100 organic results!)
- 1st place
- for the keyword renovation (previous position: 9th)
- 1st place
- for the keywords home renovation and residential renovations (previous time: position 7th)
- 2nd position
- for the keywords renovations and home renovations (previous time: 15th and 6th position respectively)
- 3rd position
- for the keyword 'house construction' (previous year: 97th place)
- 4th place
- increase organic traffic
- 390%
- Increase leads
- 70%
INTRODUCTION
Mecha Engineering
With significant research contributions and a wealth of innovative projects, Mecha Engineering consistently aims for high quality. This is reflected in its website, which is technically sound, user-friendly, and content-rich.
THE CHALLENGE
The challenge
Mecha Engineering selected GIM’s SEO Experts to optimize its website and increase organic traffic. The site’s useful blog articles, detailed service descriptions, and informative photos—combined with its high aesthetic and technical quality—ensured that visitor-to-customer conversion was maximized. Thus, the increase in traffic was directly linked to an increase in company profitability.
To achieve this traffic boost, the goal was set to rank Mecha’s site on the first page of Google’s organic results for highly competitive keywords such as “renovations”, “home renovation,” and “home construction.” To do this, Mecha Engineering had to surpass many major competitors to secure coveted clicks for keywords with massive monthly search volumes.
THE SOLUTION
The method
GIM’s SEO Experts utilized a two-pillared approach.
On-Page Optimization: First, great attention was paid to the site itself to implement all necessary optimizations, ensuring it attracted user interest and offered a pleasant browsing experience in accordance with Google’s guidelines. On-page SEO actions included:
Updating metadata to increase the Click-Through Rate (CTR) of critical pages.
Auditing all technical issues affecting site performance (Technical SEO Audit).
Connecting pages through effective internal linking.
Off-Page Optimization: In tandem with the above, off-page optimization was implemented to strengthen the brand and site authority.
To create a clean and efficient link profile, backlinks harming the website’s credibility were removed via the disavow tool.
A smart content marketing methodology was followed to highlight Mecha Engineering’s high level of industry expertise.
The link-building strategy was complemented by other actions to acquire reliable backlinks, such as registration in high-authority industry directories, social bookmarking, comments, and publishing on public platforms.
THE RESULTS
The result
Continuous research, performance evaluation, and close cooperation with Mecha Engineering managers brought spectacular results within the first year.
Specifically, Mecha Engineering soon appeared on the first page for all targeted keywords. And that’s not all—within a year, it ranked in the top positions for these highly competitive keywords, even though some were not even in the top 100 results when we began our SEO efforts!
This success was directly reflected in organic traffic. With our targeted actions, organic traffic increased by 390%, leading to a 70% increase in leads!
THE RESULTS
We succeeded
- for the keywords 'home construction' and 'construction company' (previous year: it didn't even rank in the top 100 organic results!)
- 1st place
- for the keyword renovation (previous position: 9th)
- 1st place
- for the keywords home renovation and residential renovations (previous time: position 7th)
- 2nd position
- for the keywords renovations and home renovations (previous time: 15th and 6th position respectively)
- 3rd position
- for the keyword 'house construction' (previous year: 97th place)
- 4th place
- increase organic traffic
- 390%
- Increase leads
- 70%
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- What you have tried and where you face challenges
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