OrologioTOP Results in the industry
- Increase for purchasing keywords
- 55%
- Increase in online sales
- 55%
- position in the most competitive keyword of the industry, "watches"
- 2nd to 5th
INTRODUCTION
Orologio
Launched in 2001, orologio.gr is one of the oldest online watch shops in Greece, dedicated exclusively to timepieces. However, its physical store has been operating at the exact same location since 1956. It offers high-quality watches and full after-sales service for brands from the global market.
THE CHALLENGE
The challenge
With years of expertise in the watch industry, orologio.gr trusted GIM to increase organic traffic on Google and, consequently, boost sales.
THE SOLUTION
The method
When orologio.gr came to us, they had several technical SEO issues—identified during the initial SEO audit—that were holding them back compared to their competitors. After resolving these issues, we implemented the following procedures:
Keyword and competitor research
Blog Coverage
Google-friendly off-page strategy
Continuous consulting support for the client’s in-house team
Optimization of on-page elements for key target pages
Emphasis on technical changes
THE RESULTS
The result
After executing all the above actions, significant organic growth followed. Specifically, our greatest keyword successes were reaching the 2nd position for “wristwatches” (rologia cheiros), the 3rd position for “men’s watches” (andrika rologia), and fluctuating between positions 2–5 for the industry’s most competitive keyword, “watches” (rologia).
These results delivered a 55% increase in non-branded organic traffic for transactional (high purchase intent) keywords, leading to an equivalent increase in online sales.
THE RESULTS
We succeeded
- Increase for purchasing keywords
- 55%
- Increase in online sales
- 55%
- position in the most competitive keyword of the industry, "watches"
- 2nd to 5th
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- What you have tried and where you face challenges
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