Case Study

XylotexnimaTOP Results in the industry

Xylotexnima was founded in 2014, and with plenty of love, passion, and imagination, specializes in custom wooden creations.

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+87%Increase in orders

Increase in orders: +87%
Revenue Growth: +100%
Increase in Conversion Rate: +98%

INTRODUCTION

Xylotexnima

Xylotechnima offers unique and original wooden gifts (keychains, frames, wall art, accessories) for your loved ones, friends, and anyone you wish to pleasantly surprise.

THE CHALLENGE

The challenge

Facing ever-increasing competition in the handmade crafts sector, as well as rising advertising costs, Xylotexnima trusted GIM’s experts to give its sales the necessary boost. The goal was to strengthen its presence in the industry by building significant brand awareness.

Limited resources due to high ad costs, combined with the competitive landscape, presented a challenge for the GIM experts, leading to the development of a comprehensive and effective strategy.

THE SOLUTION

The method

To implement the strategy, we utilized Facebook and Google advertising channels with specialized and highly creative ads.

By targeting the right audiences for Xylotexnima and selecting appropriate keywords—paired with creatives that evoke emotion—we achieved a rapid increase in Revenue, Conversion Rate, and e-shop orders. A key feature of our strategy was conducting multiple A/B tests on both creatives and audiences, aiming for maximum performance.

THE RESULTS

The result

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The results validated the initial plan and strategy created for Xylotexnima. An 87% increase in sales, a 98% increase in Conversion Rate, and a corresponding 100% increase in Revenue set new standards for the business.

THE RESULTS