Founder & CEO · Marketing Strategist

Karolos Tsiligirian

A clear view of strategy. Marketing with purpose.

I bring strategy, CRO and a holistic view of business together to help the people behind it take their next step.

Let’s talk about your business Get to know me

Marketing Strategy
CRO
Business Growth

Maximum ImpactKnowledge. Method. Creativity.

01 / My story

Founder of GIM Agency

Curiosity became knowledge. Knowledge became action.

I am the Founder of GIM Agency, specializing in Strategy and CRO, and a “walking encyclopedia” in Marketing…
Have you heard the term walking encyclopedia?

Since childhood, I was increasingly called that, until recently friends started calling me the Internet Doctor!

But it wasn’t always like this…

Since I was a child, I always loved knowledge, discovering new things, solving puzzles, and creating. I was an introverted child, but when I became passionate about something new, I could engage and talk endlessly about it.

The first steps

The early years in computing

At a very young age, I started working with computers like Amstrad and Amiga and programming in Basic. Later, I attended a school where I learned Pascal.

After completing my studies at the Agricultural University, in 2005 I developed a passion for entrepreneurship and personal development by reading books like the classic “How to Become Rich with the Power of Thought.”

I created my first E-Shop and Ebay store with zero capital and started selling coffee products worldwide. Then I discovered that programming was not enough, so I soon had to become an Expert in E-Commerce and Digital Marketing.

2008 / 2009

The birth of GIM

In 2008 , I started GIM with my then partner, aiming to help businesses smartly leverage Digital Marketing.

A year later, GIM Greek Internet Marketing had crystallized the vision to deliver the maximum possible results for its clients and become one of the leading Digital Marketing companies in the world. Creating successful case studies and happy clients was and remains the driving force behind everything we do.

Meet the GIM team

02 / Books & research

Knowledge is worth sharing.

All ebooks

Research and dissemination of knowledge is my passion! Since 2009, I have written 4 books: “Website Promotion Methods,” “Secrets of Successful E-Shops,” “The Smart Approach to Google Ads,” “Introduction to CRO.”

CRO - Increase Your Site's Performance

Google Ads - The Smart Approach

How to be in LinkedIn Ads

SEO - Website Promotion Methods

Social Media - Website Promotion Methods

The secrets of profitable e-shops

Karolos speaking about marketing — From research to practice. From practice to teaching.

03 / Knowledge & teaching

Scientific research & Teaching work

I have taught Digital Marketing at Knowcrunch, I teach at the Hellenic American Union, and I have given talks at many well-known conferences such as Infocom World and E-Commerce Expo. Articles I have written have been published in Epixeirein, Startup, Capital, Newsbeast, Fortune Greece, etc.

Continuous research helped me develop the scientific methodology 4-step BCR², and establish myself in Greece as an Expert in Strategy and CRO.

Together with the GIM dream team, we have conducted over 30 Seminars & Webinars across Greece and continue strongly with the The Greek Marketing Hub and the Your Marketing Growth Guide.

Explore the BCR² methodology

04 / My approach

Behind every business, there is a person.

It's hard to start from scratch

Entrepreneurship is a beautiful journey and simultaneously the expression of an entrepreneur’s vision and personality. Being a self-made person, I know the challenges of starting from scratch and the ongoing problems faced by small and medium-sized businesses in an ever-changing world.

Many believe that digital marketing is very expensive and that they need a separate department in their company to achieve their goals. A completely wrong perception. At GIM, we have taken on the marketing aspect for all types of companies, from small startups to large corporations, and our clientele now extends beyond Greece.

Depending on the maturity level of the client’s business, we assist either consultatively or hands-on with large teams that handle all aspects of the Digital Marketing Plan.

Holistic Approach

In 2019, I realized that everything starts from within us, and a new love for spirituality was born. I discovered that what distinguishes people who are happy and successful is not what they know or do, but their fundamental beliefs that consciously or subconsciously influence their behavior and actions.

Research or a Data-Driven approach to Digital Marketing alone is not enough. True success comes when you approach the Business and its Owners holistically.

For this reason, in 2021, I created the service Coaching – Your Growth Guide to offer the Holistic Approach that is so lacking in the Greek market. Through Your Growth Guide, I help Entrepreneurs gain clarity, overcome obstacles, and achieve their goals faster.

We are pleased to have assisted over 1000 Greek businesses such as Metlife, BBCLUB, Dioptra, Pizza Fan, Cartridge World, Biente, and others, and to consistently support over 110 clients who trust us for their growth, in E-Commerce or Lead Generation.

05 / Videos

Let’s talk marketing.

GIM on YouTube

BCR²: Making your online business profitable

5 Steps for E-Commerce Success · E-Business World 2019

The complete guide to promoting your Facebook page

How to use organic LinkedIn Marketing

What I believe

Maximum Impact

The willingness to keep growing is the most important piece of the puzzle.

Entrepreneurship is an adventure with many puzzles, constantly discovering new pieces along the way to complete the puzzle. However, the puzzle is not specific. There is truly an endless canvas where you can create without limitation. There are many pieces to the puzzle, but the most important is you and your willingness for continuous growth.

I believe that knowledge, methodicalness, imagination, and the continuous effort to bring the best result for everyone is what drives a business forward.

Our motto is Maximum Impact and the creation of successful case studies in a predictable, methodical way. I strongly believe in win-win collaborations.

Karolos Tsiligirian (CEO)

GIM Greek Internet Marketing
Your Growth Guide
Campus Digital

Let’s connect