What is SEO
(Search Engine Optimization)?
SEO, translated into Greek, means website optimization for search engines. In simple terms, SEO describes the overall restructuring and improvement of a website, increasing its traffic, and achieving a good ranking in organic results. In other words, through SEO website promotion, Google is convinced to elevate the site high in the organic (unpaid) search results. Studies have shown that:
70-80
%
70-80% of users do not click on Google Ads
300
%
There is up to 300% more traffic from Google compared to Social Media
14,6
%
The conversion rate from SEO is 14.6%, compared to offline methods at 1.7%
60
%
60% of clicks are on the first 3 organic results
WHAT YOU GAIN
- High rankings on Google
- Increased organic traffic
- More potential customers
- More sales
- Brand enhancement
- Acquiring customers who avoid advertising
- Reduced dependency on Google Ads
- High return on investment
And all this with a success rate of over 95% in the first 9 months of collaboration!
SEARCH ENGINE OPTIMIZATION
How is website promotion done on Google?
For Google to highlight a page and display it in the top search results, it must be convinced that the site is relevant to what the user is searching for, is of high quality, offers a good browsing experience, and is popular.
There are many actions required for website promotion on Google’s search engine. These actions, known as SEO techniques, are divided into on-page SEO and off-page SEO. Each includes:
- On-page SEO: Includes all modifications made within the page. Some of these are the structure, speed, and content of the page and how it is structured.
- Off-page SEO: Off-page SEO includes actions taken outside the website. The most popular method involves creating links (link building) that lead to your website. Especially if the links are relevant to your page’s content and come from trusted and popular sources with high traffic, they will offer high ranking on Google.
At GIM Agency, we have more than 10 years of experience in SEO, and we have achieved top rankings for over 200 sites.
To achieve this reliably, we have developed a specific methodology, evaluate multiple tools, and continuously evolve our techniques:
FULL AUDIT
CONCLUSIONS
STRATEGY
CONSULTING
PROGRESS MONITORING
REPORTS
SEO AND BUSINESSES
Why is SEO website optimization important for a business?
SEO website optimization offers a range of benefits that contribute to a business’s growth. These include increased organic traffic, as well as enhanced credibility and trust that the page and business exude to potential customers and Google.
We ensure every site has a perfect organic backlink profile, an SEO-friendly structure, and quality content that addresses the user first and is technically friendly to search engines.
Search engines will evaluate the SEO-optimized technical structure of the site and its overall content to elevate it along with the site cumulatively and exponentially to the top organic rankings on Google.
GIM Agency’s quality SEO strategy is based on Google best practices and is tailored to the needs of each business that wants to increase its leads and sales.
COMPOUND EFFECT
The power of SEO = Compound Effect
70% of Google traffic comes from organic results.
More specifically, the first position on Google usually receives 10-40% of clicks, depending on the market. Studies show how consumers associate higher Google rankings with stronger brands.
The Compound Effect is a key reason why more and more businesses are investing in SEO optimization. While with PPC advertising on Google and Facebook, the volume of traffic is stable, in terms of SEO, the volume of traffic increases cumulatively month by month.
This is because quality SEO results in more and more rankings on Google for more and more keywords. Each month, we build on the existing organic traffic of the SEO-optimized website with exponential results.
The larger the site in terms of the number of pages, and the greater the active demand for the products or services you offer, the better for SEO. For this reason, SEO website promotion is particularly suitable for lead generation sites, e-shops, blogs, and news portals. Additionally, SEO services are suitable for sectors with high CPCs where Google Ads is unprofitable, businesses targeting abroad, and sectors where Google Ads is prohibited.
Why GIM Agency stands out
GIM Agency is widely recognized as an SEO company that is a reference point in Greece for many reasons:
Specialized SEO department
Numbers & Proof
Open Communication
Duration of results
Investment in tools
Continuous updates
Open-source knowledge
Proven Methodology
Would you like a free initial consultation appointment?
Yes, I'm interested!TEAM OF EXPERTS
A team of experts dedicated to your site
Despite the process seeming simple, in practice, it requires specialized knowledge, experience, and a lot of time.
GIM Agency is one of the few companies in Greece with a specialized SEO department, not a general Marketing department doing part-time SEO. We continuously research new developments in website SEO to stay ahead of the curve and achieve high effectiveness.
SEO is an activity that yields gradually over time and has the advantage of having a positive cumulative effect. In practice, this means that month by month, your page’s organic traffic will continuously increase.
GIM Agency can cover any marketing SEO activity you desire, whether it’s just a professional SEO Audit evaluation or the full implementation of SEO actions after research and evaluation of your page.
GIM Agency can cover you whether you desire only a professional SEO AUDIT evaluation or full implementation of SEO actions after research and evaluation of your site.
CASE STUDIES
Featured
Case Studies
Clients who gained more than just a reliable partner.
They gained a team of experienced experts who delivered measurable results safely, guided and advised them, viewing the project as their own.
Frequently asked questions about SEO
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a page to achieve high rankings in organic search results (SERPs). More specifically, it encompasses a series of modifications, such as to a page's titles, the creation of high-quality and valuable content utilizing keywords, and initiatives for rapid page loading or seamless display on mobile devices. The higher a page ranks in organic results, the more readily users will discover and visit it.
How long does SEO take?
The time required for SEO depends on many factors, such as the number of optimizations needed, the level of competition, and the difficulty of ranking for desired keywords. Generally, the average duration required for SEO actions to become visible and for a strategy to be considered successful is about 4-12 months. If targeting low-competition keywords, results are visible within 4-6 months, while traffic and conversions increase within 6-12 months. However, this period is longer for targeting high-competition keywords.
How much does SEO cost?
The size, needs, and goals differ from business to business. Thus, customized solutions are required to achieve the desired results. Based on these needs, the number and type of actions to be taken to achieve the desired results determine the cost of SEO services.
Can I combine SEO with other services?
Indeed, SEO can be combined with many other services, all of which together can form an extremely strong and effective marketing strategy. Among these services are website advertising (Google Ads), creating a significant image and presence through social media management, and of course, the CRO service, i.e., Conversion Rate Optimization to increase customers without additional advertising costs.
Which businesses is SEO promotion suitable for?
SEO business promotion is suitable for many businesses and pages that want to establish a strong online presence. These include lead generation sites, e-shops, blogs, and news portals.
How to promote my e-shop?
Whether it's attracting new customers or retaining old ones, there are many ways to promote an e-shop business. Some of these include:
- Enhancing the email marketing strategy (informational, promotional emails, enhancing email listings)
- Increasing the e-shop's presence through social media
- SEO optimization of the page
- Creating useful and informative content
- Google, Facebook Ads
- Influencer Marketing
FREE EBOOK
The most well-known Greek book on SEO
Get it now completely free and discover:
- How to increase your site's profitability through Internet Marketing
- How to reach the first page of Google
- What to watch out for to avoid wasting time and money
- Criteria for proper SEO, i.e., optimization of search engine rankings,
- GIM's Free Email Newsletter with Tips and Offers for Digital Marketing





























