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BCR2 methodology
01
Few consumers now search offline for their next travel experience.
The majority turns to OTAs like Booking.com and Review Sites like TripAdvisor to get informed, compare, and make their next purchase. If you are considering entering the tourism sector, the challenges to becoming successful are greater than ever.
With the rise of the Internet, the need for intermediaries has decreased, and the Consumer has more direct access to the source.
The Internet has enabled businesses with minimal budgets to start and establish a presence. However, this increase in competition has also amplified the noise on the Internet and made it harder for you to be found and chosen.
If we consider the increased cost of Online advertising due to competition, and the rising demands of the modern informed consumer, the challenges become even greater.
02
- More Sites for potential clients to choose from: anyone can easily launch their own Site.
- Price transparency: it is easier than ever for Consumers to compare offers.
- The exotic is gone: travel to “exotic” destinations is no longer as mysterious with access to the necessary information.
- Less loyal customers: why should customers remain loyal when they find cheaper packages elsewhere?
- Airbnb: many offer their homes, their experience, and their advice. Consider platforms like Airbnb and Couch Surfing.
- Local monopoly: some travel agencies dominate the market, making it difficult to compete with them.
03
To overcome these challenges and make your business even more profitable, you need strong partnerships. You also need:
- A professional and appealing online presence.
- Listing, management, and monitoring on Tripadvisor, Booking, Google Business, Facebook, etc.
- A very good booking system such as Web Hotelier, Bokun, or our own Custom system for specialized needs.
- Multilingualism, multiple currencies, and various payment methods.
- Copywriting, ideally by a Native Speaker.
- A smart Digital Marketing strategy that aims for high performance.
Having worked on many projects for tourism businesses such as Hotels, Rentals, Tours, and Rent a Car, we understand what works and what doesn’t. Join us and discover new horizons!
04
- We provide an incredibly high ROI
- We propose the right solution based on objective criteria
- We have been in the business for over 10 years
- We are an international creative and technology company
- We have a team of Designers, a specialized SEO team, a team of Developers, a team of Business Development Consultants, a team of Digital Marketing specialists, and Content Creators
- We are not just words! We are primarily actions
- We offer the option of individual services or long-term comprehensive collaborations
- We manage your business as if it were our own
- We provide an incredibly high ROI
- We propose the right solution based on objective criteria
- We have been in the business for over 10 years
- We are an international creative and technology company
- We have a team of Designers, a specialized SEO team, a team of Developers, a team of Business Development Consultants, a team of Digital Marketing specialists, and Content Creators
- We are not just words! We are primarily actions
- We offer the option of individual services or long-term comprehensive collaborations
- We manage your business as if it were our own
TESTIMONIALS
GIM Agency prepared a very detailed and effective audit for our site. We gathered a lot of information and are making changes that will help improve the customer journey on our site. It was also very helpful that we listened to and observed 4 customers who navigated our site and left their comments on their browsing experience. At GIM, we were treated with professionalism and they were punctual with delivery times. They were also very detailed and informative in the answers they provided to our questions during the meeting after receiving the audit. We highly recommend them!
Consulting with Charles was truly a revelation for us. He helped us find the path we wanted to follow in business and discover our own identity and audience. I believe it is the first essential step an entrepreneur should take before anything else. I highly recommend it. Charles, we are truly grateful.
I reached out to GIM for help with understanding our marketing tactics a few months ago expecting to receive guidance on where to put what information on google searches. When I first spoke to Karolos, I felt very comfortable speaking to him and I felt he was really listening to the story of our business and where it is we are trying to go with it. I also realized just how much I didn't understand about where we were falling short.In the following weeks with Karolos' professional consulting and guidance, we have been able to improve our presence on line and are in the process of continuing to improve further.We are now on a much better track to making our business more successful. We really appreciate the help of the GIM agency and would recommend them to others absolutely.
After many failed collaborations with unreliable partners in digital marketing, we collaborated with GIM and for the first time in 15 years, we found professional partners with excellent knowledge of the subject and immediate response to every problem, resulting in increased sales and smooth operation of our e-shop. Thank you!
The best after-sales service ever! The speed of response? The reliability? What can I say? Well done! You are the best!
Excellent team, great work, knowledgeable in their field. Very satisfied with the SEO they provide us, and we have a new collaboration in Adwords. Well done, keep it up.
This is the third website I've launched for my work. The first 2 were done by dear friends, based on the specifications I set and that's it. GIM is the only company that has scrutinized every letter on every page of the site from start to finish. The process took quite a while, we had multiple discussions and revisions upon revisions, and the advice from both Karlos and his associates played a significant role in the final result, which I am proud of and grateful for. Because I researched a lot before deciding, and without ANY exaggeration, it was what we call value for money. The product I purchased was clearly described in the agreement, with every detail, and the word that describes GIM is "professionalism."
We have been collaborating with GIM Greek Internet Marketing for almost 5 years with absolute success. I still remember the first communication I had with Karolos, who presented me with our collaboration plan through SEO management. The collaboration proceeded exactly according to the agreed cost and timeline, and soon the first results came to our company with a significant increase in site traffic and the phone calls we received. Throughout our collaboration, Karolos has always been by our side, both in the construction and upgrade of our site and in providing advice on any digital marketing issue. If you are looking for a reliable partner in this field, GIM should be your first choice!
I collaborated with GIM for an SEO evaluation of my website. The audit was truly in-depth, and the points of attention – keyword suggestions – were all clear and accurate. During the session we had to evaluate the findings and improvement suggestions, the technicians were EXTREMELY INFORMATIVE and very enthusiastic. It is evident that they love their work, possess in-depth knowledge, and are genuinely eager to help, unlike a company you forget after payment. The after-sales support was excellent! Regarding the results, I implemented the changes they suggested, and already after 2 months, 5 important keywords are ranking on the first page. Furthermore, many keywords have moved up to the 2nd-3rd page, and there is a generally stable upward trend in Rankings, all for quality keywords. Extremely satisfied, I recommend them wholeheartedly, and I will certainly collaborate with them in the near future for even more specialized SEO services and with their advertising department. If Google had more stars, I would give them all!
GIM was recommended to me by a friend. Initially, I was quite skeptical about the reliability and nature of their work. I admit that many times I thought that yet another company promises results for easy profit. I decided to try and proceed step by step with caution because I was already disappointed and deceived by another company in the past. My opinion began to change cautiously after our first meeting. Organization, knowledge, confidence in their work, and explanation of the processes we would follow. The main element that gradually made me reconsider was that the same GIM executives led me to the simplest solution (and of course more economical) to proceed step by step towards the desired result. Today, after 3 years of successful collaboration, with absolutely correct and well-structured results, whatever they propose, I will simply give the "ok" to proceed.
